Visual merchandising is a marketing technique that combines different elements to capture shoppers’ attention and encourage them to buy from your shop. When done well, visual merchandising displays products in a way that attracts your target audience and, ultimately, increases sales.

What are the main elements of visual merchandising?

  • Furniture & decor
  • Lighting
  • Displays
  • Colours
  • Smell
  • Music
  • Storytelling

Top 4 tips for effective visual merchandising: 

  1. Prioritise creating an attractive window display. It’s the first thing your customers see, so making a positive impression is essential. An impressive window display is also a great way to capitalise on foot traffic, as it’s likely to catch the eye of shoppers who weren’t initially intending to visit your shop. 
  2. Don’t underestimate the power of storytelling. Using your visual merchandising display to tell a story describing your featured products’ benefits will resonate with your customers and increase your chance of making a sale. Continue to tell the same story throughout the shop journey – from your window and interior displays to your checkout counter.
  3. Don’t just display the products your customers need, but the products they might want as well. Shoppers know what they need. That’s usually why they’re in your shop to begin with. Often, your customers won’t know what they want until they see it – especially if it’s showcased enticingly. 
  4. Let your visual merchandising do the heavy lifting. When planning your product displays, group the most commonly bought products. Cross-merchandising is one of the easiest ways to increase your customers’ basket size and grow your margin.

Want to attract maximum foot traffic, boost sales and create loyal customers? Download our visual merchandising checklist and complete it every morning before you open.


Fill in your email address to download the calendar:

*Your data is collected and processed by Ankorstore, 101 rue de Sèvres, 75006 Paris, on the basis of your consent in order to download the desired documents. Unless you object, your data may also be used for commercial prospecting purposes. You have the right to access, rectify, port and delete your data. You also have the right to limit and oppose the processing carried out by Ankorstore. You may exercise all these rights at any time by sending an email to For further information, you can refer to the competent supervisory authority.

Ready to open your store?

Need more tips on running your shop? Check out more articles below: