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How to conduct market research when starting a business in retail
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How to conduct market research when starting a business in retail

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Build a strong brand
Build a strong brand for your store starting with selected brands

For entrepreneurs opening a shop, designing a compelling brand identity is crucial to stand out from the competition.
This article explores how thoughtful product selection, marketing strategy and customer experience can boost sales and strengthen brand image.

5 ways to build customer loyalty
5 ways to build customer loyalty before opening your shop

Customer loyalty is crucial to the success of your store. Discover 5 techniques for developing an effective customer loyalty strategy before opening your shop: an engaging online presence, a pre-launch program, strategic partnerships, customer reviews and an attractive loyalty program. Lay the foundations for a lasting relationship with your customers right from the start of your entrepreneurial adventure.

shop opening event
Organising a successful launch event for your store opening: 7 ideas to create buzz

The opening of a new store is a key to attract customers to your store from the start of your business. Discover 7 ideas for creating buzz around your opening. This article will guide you in creating a memorable event to capture the attention of your target audience. Read on to make your grand opening a success.

Creating financial projections and forecasting for your business plan

Financial projections and forecasting are incredibly important for your retail store. In order to assess the health of your retail venture, you need to be able to look ahead at future inflows and outflows of cash and reassess historic returns. We’ll teach you how in our article.

Best Loyalty Rewards and Programmes for Your Retail Store

As a new retailer, it is good to start thinking about customer loyalty programmes early. There are many different rewards programmes in use today, so take the time to think about what fits best with your clients and how to make your system a success.

How to negotiate prices with suppliers

Negotiating with suppliers can be a tricky exercise, especially for first-time independent retailers. Nonetheless, it can make a major difference for your business. Find out what you can do to maximise your chances of a successful supplier negotiation.

Visual Merchandising for Your Store: Design Tips for Your Retail Shop

In this article we’ll cover the key concepts related to visual merchandising. From product placement to window displays and all aspects surrounding your brand image, effective visual marketing affects how your clients see your brand and helps attract clients and improve sales.

How to Raise Funds for Your Retail Business

Starting a new retail adventure is an exciting time for any small business owners, but from ideation to creation is a big step: financing. Read on to learn how to find investors and secure the starting capital you need to fund your retail business.

Conducting Market Research for Your Retail Business

We’ll take a deep dive into market research, taking a look at primary and secondary sources and how you, as a small retail business owner can conduct your own market research, as well as why you should!

How do I Set the Price of My Retail Products?

How do you set prices for your retail products, and what factors do you need to take into account when creating your pricing strategy? Learn about some of the most important issues that you need to be aware of when setting your prices.

How to select the right stock for your store? Nicolas Loeuillet explains this to us in his interview with Audrey Gallier

In this interview, we get into the crucial topic of stock management, offering concrete and practical advice to help you build your assortment strategically and effectively. Nicolas Loeuillet shares his experience, valuable insights and tips on creating a balanced and profitable assortment.