Set up your shop

Customer loyalty is crucial to the success of your store. Discover 5 techniques for developing an effective customer loyalty strategy before opening your shop: an engaging online presence, a pre-launch program, strategic partnerships, customer reviews and an attractive loyalty program. Lay the foundations for a lasting relationship with your customers right from the start of your entrepreneurial adventure.

The opening of a new store is a key to attract customers to your store from the start of your business. Discover 7 ideas for creating buzz around your opening. This article will guide you in creating a memorable event to capture the attention of your target audience. Read on to make your grand opening a success.

Financial projections and forecasting are incredibly important for your retail store. In order to assess the health of your retail venture, you need to be able to look ahead at future inflows and outflows of cash and reassess historic returns. We’ll teach you how in our article.

As a new retailer, it is good to start thinking about customer loyalty programmes early. There are many different rewards programmes in use today, so take the time to think about what fits best with your clients and how to make your system a success.

Negotiating with suppliers can be a tricky exercise, especially for first-time independent retailers. Nonetheless, it can make a major difference for your business. Find out what you can do to maximise your chances of a successful supplier negotiation.

In this article we’ll cover the key concepts related to visual merchandising. From product placement to window displays and all aspects surrounding your brand image, effective visual marketing affects how your clients see your brand and helps attract clients and improve sales.

Starting a new retail adventure is an exciting time for any small business owners, but from ideation to creation is a big step: financing. Read on to learn how to find investors and secure the starting capital you need to fund your retail business.

We’ll take a deep dive into market research, taking a look at primary and secondary sources and how you, as a small retail business owner can conduct your own market research, as well as why you should!

How do you set prices for your retail products, and what factors do you need to take into account when creating your pricing strategy? Learn about some of the most important issues that you need to be aware of when setting your prices.

In this interview, we get into the crucial topic of stock management, offering concrete and practical advice to help you build your assortment strategically and effectively. Nicolas Loeuillet shares his experience, valuable insights and tips on creating a balanced and profitable assortment.

If you’ve ever wondered why you need a business plan or what it’s used for, read on. From market research to budgeting, there is so much day-to-day managing for small businesses that it’s critical to maintain clear objectives and a concise repository for all that information.