Set up your shop

Are you planning on starting a business in retail? Before you dive in, it’s crucial to conduct market research. This article will walk you through the process of why and how to conduct market research effectively, ensuring your retail business idea is built on a solid foundation of market insights and data-driven decisions.

For entrepreneurs opening a shop, designing a compelling brand identity is crucial to stand out from the competition.
This article explores how thoughtful product selection, marketing strategy and customer experience can boost sales and strengthen brand image.

Customer loyalty is crucial to the success of your store. Discover 5 techniques for developing an effective customer loyalty strategy before opening your shop: an engaging online presence, a pre-launch program, strategic partnerships, customer reviews and an attractive loyalty program. Lay the foundations for a lasting relationship with your customers right from the start of your entrepreneurial adventure.

The opening of a new store is a key to attract customers to your store from the start of your business. Discover 7 ideas for creating buzz around your opening. This article will guide you in creating a memorable event to capture the attention of your target audience. Read on to make your grand opening a success.

Financial projections and forecasting are incredibly important for your retail store. In order to assess the health of your retail venture, you need to be able to look ahead at future inflows and outflows of cash and reassess historic returns. We’ll teach you how in our article.

As a new retailer, it is good to start thinking about customer loyalty programmes early. There are many different rewards programmes in use today, so take the time to think about what fits best with your clients and how to make your system a success.

Negotiating with suppliers can be a tricky exercise, especially for first-time independent retailers. Nonetheless, it can make a major difference for your business. Find out what you can do to maximise your chances of a successful supplier negotiation.

In this article we’ll cover the key concepts related to visual merchandising. From product placement to window displays and all aspects surrounding your brand image, effective visual marketing affects how your clients see your brand and helps attract clients and improve sales.

Starting a new retail adventure is an exciting time for any small business owners, but from ideation to creation is a big step: financing. Read on to learn how to find investors and secure the starting capital you need to fund your retail business.

We’ll take a deep dive into market research, taking a look at primary and secondary sources and how you, as a small retail business owner can conduct your own market research, as well as why you should!

How do you set prices for your retail products, and what factors do you need to take into account when creating your pricing strategy? Learn about some of the most important issues that you need to be aware of when setting your prices.