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Ankorstore’s top tools for trade show success
1 July 2024
The back-to-school trade show season is approaching! This is the perfect time to strengthen your relationships with existing retailers and connect with new prospects and future customers. To help you prepare for these events, we’ve compiled a list of Ankrostore’s essential tools and services to maximise trade show success.
And to ensure you’re fully prepared, remember to update your Ankorstore shop with your complete catalogue, including your latest products. This ensures your customers have the best possible ordering experience on our platform.
Alrie Velleman
1. Ankorstore tools
a. OrderPay
At Ankorstore, we know that you don’t always want to place all your orders through our marketplace.
That’s why we created OrderPay: a white-label solution to easily manage your direct sales while benefiting from our exclusive terms and conditions!
Available on mobile, desktop, and tablet, this tool integrates your Ankorstore catalog and exclusive products for direct sales, if you wish.
Offer your customers a 30-day payment plan, with invoicing, reminders, and outstanding payment management managed by OrderPay, while keeping your brand at the center of the experience.
An essential tool for taking orders during trade shows!
Take advantage of a free month to test the tool!
To learn more, visit us here or schedule an appointment directly with our teams here. Service only available in France.
b. Pre-orders
As the trade shows approach, take the opportunity to present your next collection and make it available for purchase now!
This will allow you to anticipate demand for your new products before their official launch and optimize your inventory by planning your production.
To learn how to add your products for pre-order, follow the guide.
c. Ankorstore's CRM tool: My Network and Campaign
Once the trade shows are over, immediately add the contacts of your new prospects directly to My Network.
Once you’ve added your contacts, don’t hesitate to send them a post-trade show follow-up email campaign to reconnect with them, sharing the benefits of registering with Ankorstore.
2. Ankorstore services
a. Discounts and personalised special offers
You can set up limited-time discounts on your entire Ankorstore catalogue to boost conversions during trade shows. For detailed instructions on how to set up a discount on your products, refer to our FAQ article.
You can also choose to set up a personalised discount for one or more specific retailers, directly from My Network.
b. Volume based discounts
Offer discounts subject to a minimum purchase amount. This is an essential tool during trade shows to encourage retailers to order more of your products and better plan your production and inventory.
Activate your volume discounts in just a few clicks from My Network.
c. Ankorlogistics Fulfilment
To avoid having to manage your orders during this busy trade show season, and to ensure optimal delivery to your customers, consider entrusting us with your logistics.
With the Ankorlogistics Fulfilment service, our teams handle all your logistics issues (packaging, shipping, returns, customer service, etc.), for both your Ankorstore orders and external orders (placed outside the platform).
Visit us here to learn more about our service.
In conclusion, if you want to make the most of the trade fair season, the secret is to take advantage of the tools made available to you and developed especially for you by Ankorstore. With these levers at your disposal, we’re sure to see you thrive this trade fair season!
The entire Ankorstore team wishes you a successful season, and lots of orders!
