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How to find new clients: five smart prospecting techniques for independent retailers
16 November 2023
For independent retailers, connecting with potential customers is an important part of growing your business — and implementing innovative and effective prospecting techniques holds the key to sustainable success. In this digital era, we’ll explore practical, tried-and-true methods that will help you expand your customer base and make your store a stand-out destination for new shoppers.
Alrie Velleman
Leverage your Unique Selling Proposition (USP):
At the core of independent retail is your ability to offer something truly unique. Your Unique Selling Proposition (USP) sets you apart from larger retail chains and gives you an undoubted advantage.
Your USP could be your handpicked selection of products, personalised customer service, or the local charm that defines your store. Amplify your USP in your marketing materials and online presence to magnetise customers who resonate with your individuality.
Establish a strong online presence
In today’s digital age, an online presence is indispensable. The good news is that it doesn’t have to be complicated or expensive to get started. You can easily set up a user-friendly website or engage with potential customers via social media.
Begin by sharing top-notch images of your products, customer testimonials, and brand stories that reflect your personality. Take it a step further by investing in an effective SEO strategy and optimising your online presence for local search.
Top Tip: Ensure your website is user-friendly, mobile-responsive, and visually appealing. Your social media platforms should reflect your store’s unique identity and engage your audience with meaningful content. (Read more about how to master social media this festive season here.)
Embrace Ankorstore's tools and resources
At Ankorstore, we put a lot of time into developing tools and resources that truly benefit our retailers, whether it’s connecting you with new and exciting brands, sharing our expert knowledge, or giving you access to exclusive discounts.
With Ankorstore, you can enrich your product offerings, captivate diverse clientele, and create an unforgettable shopping experience that is sure to draw in new customers.
We believe in the power of working together, so we are constantly creating opportunities to strengthen our community. Our #BacktoRetailEssence movement allows you to enjoy synergetic growth, visibility and support. Submit your details here and get featured on our retailer map.
Host in-store events
In-store events, workshops, and product launches are fantastic ways to reach new customers. You can work with local artisans or brands to host these events and unlock access to their existing customer base. These gatherings foster a sense of community, turning your store into a beloved destination.
In-store events add a personal touch to your overall retail experience. They allow you to connect with your community and create a unique shopping atmosphere that larger chains can’t replicate. Hosting events also provide an opportunity to showcase your products and engage with potential customers directly.
Collaborate with local businesses
Partnering with local businesses creates a synergistic effect. Together, you can cross-promote through shared marketing efforts, expanding your reach and tapping into new customer pools.
Collaboration with local businesses is a win-win strategy. It not only introduces your brand to their customer base but also supports the local economy.
Cross-promotional efforts can include joint marketing campaigns, co-hosted events, or exclusive offers that entice customers to explore both of your businesses. Everyone wins!
Attracting new customers to your independent retail store is a journey worth embarking on. Every customer gained has the potential to impact your business significantly. With determination and the right strategies, you’ll not only grow but thrive in the competitive landscape of independent retail.
Remember that it’s an ongoing adventure, and your commitment to authenticity will set you apart and lead to enduring success.
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