Develop your shop
How to arrange your delicatessen: our best advice for independent retailers
7 December 2023
Let’s take a closer look at the ideal layout for a delicatessen or fine food store. This type of shop is favoured by foodies on a quest to find the best quality products and seek expert advice from the retailers. In this article, we share our best advice on setting up a delicatessen efficiently and giving your customers a shopping experience to treasure.
(Picture: Taudtmann Feinkost in Berlin)
- 1. Product excellence: the cornerstone of a successful fine grocery business
- 2. Themed displays: the key to elevate your shopping experience
- 3. Interior design: the secret behind a successful fine food store
- 4. Exterior display: the most effective way to attract passers-by
- 5. Impulse buying: The big power of small details
- 6. The customer journey
1. Product excellence: the cornerstone of a successful fine grocery business
To design your delicatessen in the best possible way, your first focus must be the quality of your products, which is the main reason customers choose this type of shop. The term “delicatessen” immediately implies a carefully crafted selection of top-quality, regionally or locally produced products and exclusive luxury items like caviar and fine champagne.
Complementing the selection of excellent-quality products, the decoration and layout of the shop must reflect these values and serve this promise.
Paying careful attention to the finer details will set you apart — from the aesthetic packaging to the clear, elegant labelling which tells a story, including place of production, information on the producers, accompanying advice, recipe ideas, etc.
2. Themed displays: the key to elevate your shopping experience
The shopping experience in a delicatessen must be simple and effective. It is essential to present your products in a way that highlights their characteristics and creates the desire to buy them.
One tried and tested method is to organise your products by theme. How do you do this? By grouping cheeses, fresh produce, confectionery, etc. together. Delicatessens often have a wine cellar-style area where wines and spirits can be displayed.
These themed display areas will make it easier to discover your products and give each type of product a strong visual identity.
You can also take advantage of these themed areas to encourage additional sales: for example, you can offer an “aperitif” area with a mix of crisps, spreads, spirits and cold meats or a “snack” area with a selection of spreads, crackers and fruit juices.
Finally, nothing quite compares to the feeling evoked by the colourful spectacle of fresh, seasonal fruit and vegetables!