For brands
Prepare brand marketing and communication
Ankorstore’s top tools for trade show success
1 July 2024
The back-to-school trade show season is approaching! This is the perfect time to strengthen your relationships with existing retailers and connect with new prospects and future customers. To help you prepare for these events, we’ve compiled a list of Ankrostore’s essential tools and services to maximise trade show success.
And to ensure you’re fully prepared, remember to update your Ankorstore shop with your complete catalogue, including your latest products. This ensures your customers have the best possible ordering experience on our platform.
Alrie Velleman
1. Ankorstore tools
a. Ankorstore's CRM tool: My Network and Campaign
Once the trade shows are over, immediately add the contacts of your new prospects directly to My Network.
Once you’ve added your contacts, don’t hesitate to send them a post-trade show follow-up email campaign to reconnect with them, sharing the benefits of registering with Ankorstore.
b. Prepared order
Save time by placing orders on behalf of your merchants in Orders. Send them a pre-filled cart so they only need to complete the payment.
2. Ankorstore services
a. Create your own event with a QR code
Create your event directly in MyNetwork and generate a dedicated QR code. Link it to the trade show you’re attending, add a special offer to help convert the leads you meet on-site, and set the QR code’s activation period.
Display the QR code at your booth so visitors can sign up and place an order in just a few seconds.
Finally, download your QR code and track your event’s performance in real time—all in one place. Monitor scans, registrations, orders, and revenue from a single dashboard.
b. Discounts and personalised special offers
You can set up limited-time discounts on your entire Ankorstore catalogue to boost conversions during trade shows. For detailed instructions on how to set up a discount on your products, refer to our FAQ article.
You can also choose to set up a personalised discount for one or more specific retailers, directly from My Network.
c. Volume based discounts
Offer discounts subject to a minimum purchase amount. This is an essential tool during trade shows to encourage retailers to order more of your products and better plan your production and inventory.
Activate your volume discounts in just a few clicks from My Network.
d. Promote your shop with your redirect link
Get a unique link that redirects directly to your Ankorstore store page.
Available from the Promote your shop section, you can share it on your B2C website, across your social media channels, or in your email communications.
In conclusion, if you want to make the most of the trade fair season, the secret is to take advantage of the tools made available to you and developed especially for you by Ankorstore. With these levers at your disposal, we’re sure to see you thrive this trade fair season!
The entire Ankorstore team wishes you a successful season, and lots of orders!
Develop an effective communications strategy for your brand with advice from our experts and find inspiration for a higher online and offline impact.
