For brands
Prepare brand marketing and communication
Ankorstore’s top tools for trade show success
1 July 2024
The back-to-school trade show season is approaching! This is the perfect time to strengthen your relationships with existing retailers and connect with new prospects and future customers. To help you prepare for these events, we’ve compiled a list of Ankrostore’s essential tools and services to maximise trade show success.
And to ensure you’re fully prepared, remember to update your Ankorstore shop with your complete catalogue, including your latest products. This ensures your customers have the best possible ordering experience on our platform.
Alrie Velleman
1. Ankorstore tools
a. The "Prepared orders” tool
This feature allows you to take orders from your customers via your Ankorstore account, directly on site, making it the perfect tool for trade shows! Once an order is registered, the retailer receives a pre-filled cart by email, leaving only the final validation step. The best part is that this option works for all customers, whether or not they are registered with Ankorstore.
Prepared orders also provide an excellent opportunity to promote your complementary products and streamline your processes by centralising all your orders in one place.
To learn more about our Prepared orders feature, read our FAQ article or watch this short video:
b. Ankorstore's CRM tool: My Network
Once the trade shows are over, add your prospects directly to My Network. This will ensure you benefit from 0% commission and service fees when they place their first order with your brand on our platform. You’ll also be able to offer them the discount financed by Ankorstore via your Lift code on their first purchase from you— it’s the perfect opportunity to convince and convert your prospects through the platform!
Once the contacts have been added, don’t hesitate to send them a follow-up email campaign. Highlight the benefits of registering with Ankorstore and share your personal Lift code to encourage them to get started.
✨ Free shipping for (re)activating your network* ✨
(Re)activate your network, and we’ll cover your shipping costs for 6 months! This offer is valid for all orders placed by retailers imported into My Network who have not ordered in for 6 months or more, or have never ordered your brand on Ankorstore. Leverage trade shows to re-engage inactive customers and convert prospects to benefit from this exclusive offer.
*Valid for 6 months from the date on which the order was accepted. Only for orders sent via Ankorstore partner carriers (UPS/DHL) or our Fulfilment service.
2. Ankorstore services
a. Discounts and personalised special offers
You can set up limited-time discounts on your entire Ankorstore catalogue to boost conversions during trade shows. For detailed instructions on how to set up a discount on your products, refer to our FAQ article.
You can also choose to set up a personalised discount for one or more specific retailers, directly from My Network.
b. Communication materials
Communication materials like flyers are essential for promoting your brand at trade shows. They allow you to share key information quickly and effectively.
Flyers also give you the opportunity to share your Ankorstore promotional code and inform customers and prospects of your presence on the platform.
To help you prepare for your trade shows, we provide customisable flyers in Ankorstore colours, which you can personalise to suit your brand.
- Our non-customisable flyers
- Our customisable flyers
Download our flyer template and personalise it by adding your brand name and promotional code.
In conclusion, if you want to make the most of the trade fair season, the secret is to take advantage of the tools made available to you and developed especially for you by Ankorstore. With these levers at your disposal, we’re sure to see you thrive this trade fair season!
The entire Ankorstore team wishes you a successful season, and lots of orders!
