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tradeshows

Ankorstore’s top tools to help you make Who's Next and Gourmet Selection a success for your brand

15 July 2024

The back-to-school trade show season is approaching! This is the perfect time to strengthen your relationships with existing retailers and connect with new prospects and future customers. To help you prepare for these events, we’ve compiled a list of Ankrostore’s essential tools and services to maximise trade show success.
And to ensure you’re fully prepared, remember to update your Ankorstore shop with your complete catalogue, including your latest products. This ensures your customers have the best possible ordering experience on our platform.

Alrie Velleman

1. Ankorstore special offers

a. Exclusive discount by Ankorstore

We’re highlighting brands participating in Who’s Next and Gourmet Selection by financing a 5% discount on your entire catalogue from 5 – 20 September. No action is needed from your side; the discount will be applied automatically. Take advantage of this opportunity to convert your prospects before, during and after the trade shows!

b. Free shipping for (re)activating your network*

(Re)activate your network, and we’ll cover your shipping costs for 6 months! This offer is valid for all orders placed between 15 July and 30 September by retailers imported into My Network who have not ordered in 2024 or have never ordered your brand on Ankorstore. Leverage trade shows to re-engage inactive customers and convert prospects to benefit from this exclusive offer. 

*Valid for 6 months from the date on which the order was accepted. Only for orders sent via Ankorstore partner carriers (UPS/DHL) or our Fulfilment service.

2. Ankorstore tools

a. Brand new pre-order feature**

Now on Ankorstore: present your next collection and new releases at the trade show and make them available for pre-order though our platform. Follow our guide to learn how to add your pre-order products.

**This feature is not available for brands located in the UK and Sweden.

b. “Prepared orders” tool for quick and easy purchases at trade shows

This feature allows you to take orders from your customers via your Ankorstore account, directly on site, making it the perfect tool for trade shows! Once an order is registered, the retailer receives a pre-filled cart by email, leaving only the final validation step. The best part is that this option works for all customers, whether or not they are registered with Ankorstore.

Prepared orders also provide an excellent opportunity to promote your complementary products and streamline your processes by centralising all your orders in one place.

To learn more about our Prepared orders feature, read our FAQ article or watch this short video:

c. Ankorstore's CRM tool: My Network

Once the trade shows are over, add your prospects directly to My Network. This will ensure you benefit from 0% commission and service fees when they place their first order with your brand on our platform. You’ll also be able to offer them the discount financed by Ankorstore via your Lift code on their first purchase from you— it’s the perfect opportunity to convince and convert your prospects through the platform!

Once the contacts have been added, don’t hesitate to send them a follow-up email campaign. Highlight the benefits of registering with Ankorstore and share your personal Lift code to encourage them to get started.

3. Ankorstore services

a. Discounts and personalised special offers

You can set up limited-time discounts on your entire Ankorstore catalogue to boost conversions during trade shows. For detailed instructions on how to set up a discount on your products, refer to our FAQ article.

You can also choose to set up a personalised discount for one or more specific retailers, directly from My Network.

b. Communication materials

Communication materials like flyers are essential for promoting your brand at trade shows. They allow you to share key information quickly and effectively.

Flyers also give you the opportunity to share your Ankorstore promotional code and inform customers and prospects of your presence on the platform.

To help you prepare for your trade shows, we provide customisable flyers in Ankorstore colours, which you can personalise by adding your brand name and promotional code.

  • Our customisable flyers Who’s Next 

Download PDF – Front
Download PDF – Back

  • Our customisable flyers Gourmet Selection

Download PDF – Front
Download PDF – Back

 

In conclusion, if you want to make the most of the trade show season, the secret is to take advantage of the tools made available to you and developed especially for you by Ankorstore. With these levers at your disposal, we’re sure to see you thrive this trade show season!

The entire Ankorstore team wishes you a successful season, and lots of orders!

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