13 Facebook post ideas to to boost your business

Share your shop’s new product launches on Facebook! How do you do it? 

• Highlight the products with beautiful photos showing the product in action
• Include a short introductory sentence
• Add the main product information in bullet points if necessary
• Don’t forget to add the product link to your online shop or web page if you have one!

Follow the seasonal calendars (calendars of recurring events often used in marketing) for your post ideas: Christmas, Valentine’s Day, Mother’s Day—every holiday can be an opportunity to showcase your shop. Choose the occasions that are most relevant to your sector and create visuals or share photos for the occasion.

One of our best digital marketing tips is to share special behind-the-scenes moments with your audience: new decoration, putting products on the shelves, unpacking stock, etc. It’s the perfect way to showcase your personality and forge deeper connections through your online presence/

Looking to amp up your engagement? Consider hosting a competition! It serves two purposes: rewarding your loyal fans and boosting engagement on your company page.

However, proceed with caution! When organising competitions on Facebook, ensure compliance with Meta’s regulations to avoid pitfalls.

Harness your direct connection with subscribers by launching a poll they can participate in. Whether crafted using Facebook’s built-in tool for closed questions or posed as an open query within a post, solicit their opinions on topics that pique your interest. This survey not only enables you to gather valuable data directly from subscribers but also encourages engagement through comments and interaction.

Customer reviews are some of the most powerful content to share on social networks and should definitely be included in your content marketing strategy as they bolster trust with your followers and spotlight your strengths.

If your company already has an advertising strategy for your online presence, you can also use these customer reviews to create high-impact Facebook ads. To learn how to create a Facebook ad, click here.

Embrace spontaneity and excitement by hosting a live event on your account. Whether showcasing your latest products, giving a tour of your shop, or engaging with your audience through live Q&A sessions, live videos offer an unparalleled opportunity for genuine connection.

You don’t require professional equipment to go live—modern smartphone cameras are more than capable and add an authentic touch to your broadcast.

While live events may feel daunting for some, they offer a unique chance to boost audience engagement in real-time, making it an invaluable tool for those ready to seize the spotlight.

Tell your network about your upcoming or current discounts! With a colourful, eye-catching visual, this post allows you to highlight your offers. Additionally, consider creating exclusive discounts tailored for your followers. Share special discount codes for them to redeem on your online store or present at checkout. This personalised touch not only rewards their loyalty while creating a sense of exclusivity and appreciation.

Injecting a dose of humour into your content is a surefire way to forge deeper connections with your audience! Embrace the power of memes—those humorous photos that resonate with your industry or company—to add a lighthearted touch to your social media presence.

By sharing memes, you not only entertain your followers but also tap into current trends, making your content more relatable and shareable. So don’t hesitate to sprinkle some laughter into your feed—it’s a recipe for engagement and connection!

Leverage the power of user-generated content (UGC) by reposting photos where your customers feature your products or brand. UGC is highly valued by marketing professionals as it offers an authentic portrayal of your products or store through the lens of your customers. It is also a powerful tool for audience engagement as people relate to other people experiences. 

However, it’s crucial to obtain permission from the original poster before reposting their content. Always ensure that you respect their rights and seek their consent before sharing their photos on your page.

Facebook is the perfect place to share your experiences as a retailer with your community. Your followers may be interested in this aspect of your account. By associating a face, a person, with your business, you create a new link with your followers. Share your successes as well as your struggles in order to present a sincere and authentic image.

To ensure your customers stay informed and to minimise any potential disappointment, remember to keep your Facebook page updated with any changes to your opening hours.

Yes, you might not think about it, but Facebook can be the ideal place to publish your job offers. Whether you’re looking for staff for the short or long term, don’t hesitate to share these offers on your page. 

If you want to generate engagement on your posts and get your content featured on the News Feed of as many people as possible, we recommend sharing video content.  Content marketing extends way beyond just written words, and luckily with Facebook’s popular Reels feature, it is easy to create and publish videos directly from the app.

These videos present an opportunity to provide tutorials on product usage, showcase new or favourite, or show a “a day in the life of” — the possibilities are endless. 

Did you know? You can sync your Facebook and Instagram accounts to share Reels across both platforms seamlessly.

For more information, don’t hesitate to consult Meta’s support articles, such as these:

• Video on Facebook Keeps Getting Better
• How to create engaging reels

Infographics serve as a powerful tool to convey complex information in a visually appealing and easily digestible format for your subscribers. Use them to illustrate your shop’s values, such as “made in Italy,” “organic,” or “vegan,” or to share industry-specific facts and insights.

With their vibrant colours, user-friendly design, and alignment with your brand image, infographics are highly shareable, encouraging engagement among your followers.

For creating these compelling visuals, we recommend leveraging the Canva design tool. It provides customisable infographic templates and user-friendly features, many of which are available for free!